Shiseido & NARS

Working across Shiseido Group's world-leading beauty portfolio, I create SEO-led content for Shiseido, NARS, Drunk Elephant and Ulé.

From keyword-optimised blog articles to category pages and product copy, I write content that balances search performance with each brand's distinctive tone of voice.

SERVICES: BLOG CONTENT | EMAIL MARKETING | ECOMMERCE CONTENT | SEO COPYWRITING | PPC COPY | PAID SOCIAL COPY

Blog Content

Close-up of a young woman with medium skin tone, dark eyebrows, brown eyes, and curly black hair, wearing hoop earrings and a beige top.
Text explaining the concept of smoky eye makeup inspired by François Nars, emphasizing bold, intense eye looks for a glamorous appearance.
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Retinol Eye Cream Guide

Retinol Eye Cream Guide

How to Layer Your Skincare

How to Layer Your Skincare

Choosing Your Perfect Foundation

Choosing Your Perfect Foundation

How to Brighten Dull Skin

How to Brighten Dull Skin

Website Copy

An article showcasing Mother's Day gift ideas from Shiseido.
A woman lying on the beach holding a sunscreen bottle, with additional sunscreen products and skincare bottles on the sand nearby.
  • Five skincare bottles and tubes on a pink background with a skincare information section below.

    Cleansers PLP Copy

  • Screenshot of softener copy from the Shiseido website.

    Skin Softeners PLP Copy

  • Screenshot of moisturiser copy from the Shiseido website.

    Moisturisers PLP Copy

Get in touch

Whether you want to boost your AI discoverability, improve email click rates or bring more personality to your brand, I'd love to help. Drop your details in the form and I’ll be in touch as soon as possible.

You can also email me: zara@zarakenyon.com