Lisa Eldridge

Lisa Eldridge has spent decades raising the standard for modern makeup. Now, as search evolves, her digital experience is proving to be just as forward-thinking. Working across a range of iconic SKUs on her official website, I wrote and restructured product pages for both SEO and AI discoverability, creating clear, extractable copy that highlights the information beauty consumers value most. Meanwhile, Lisa’s expertise and luxury editorial tone of voice is preserved, balancing elegance, insight and digital optimisation .

SERVICES: SEO COPYWRITING | AIO COPYWRITING | ECOMMERCE CONTENT

Website Copy

A woman with braided hair applying brown mascara to her eyelashes from a tube of Lisa Eldridge Kitten Lash Mascara, displayed on a website page.
Product webpage displaying Lisa Eldridge Kitten Flick Liquid Eyeliner, black, with customer reviews, description, and images showcasing eye makeup using the eyeliner.
A product webpage displaying Lisa Eldridge Seamless Skin Skincare Treatment Cleanser, a white tube with gold lettering, alongside a visual showing the product's benefits and key ingredients, with a woman applying skincare product on her face.
Close-up images of women with different eye makeup looks and skin tones, and a product description for Liquid Silk Liquid Eyeshadow on a beauty website.
A woman with clear skin, smiling softly, with swatches of concealer shades below her chin. There is a display of a concealer pencil and its packaging next to her face on a product webpage.
A webpage displaying Lisa Eldridge's True Velvet Lip Colour in Shade Muse, with images of a woman with makeup showing the lip color, and close-up of lips. The product description highlights the velvet matte finish and pigment longevity, with color op

Get in touch

Whether you want to boost your AI discoverability, improve email click rates or bring more personality to your brand, I'd love to help. Drop your details in the form and I’ll be in touch as soon as possible.

You can also email me: zara@zarakenyon.com