Lee Stafford
To elevate their website redesign and support their new SEO strategy, I worked with Lee Stafford on direct-to-consumer product descriptions and collection page copy.
Descriptions were rewritten and optimised across the complete hair care and styling catalogue (that’s over 100 products!), with SEO keywords seamlessly integrated to boost brand visibility.
From shine-boosting shampoos to curl-defining hair oils, each product page is now packed with fun, informative tips that help consumers discover their dream hair routine.
SERVICES: ECOMMERCE CONTENT | SEO COPYWRITING
Screenshot of a product page for Lee Stafford Argan Oil Nourishing Shampoo on the Lee Stafford website. The page shows an image of a red bottle of shampoo, with product details, reviews, price, and size options. The website has a pink-themed design with navigation menu and icons at the top.
Product page for Lee Stafford Coco Loco Shine Shampoo, showing a pink bottle with the product name and details. The page includes product reviews, price, and description, with related images on the left.
Product webpage for Lee Stafford Frizz Taming Oil with a pink and white design. The main image shows a pink bottle of the oil, and smaller preview images on the left display the product packaging and application.
Screenshot of a webpage from Lee Stafford London showcasing a pink can of flexible hairspray with product details and description. The page has a pink header menu with categories like Products, Collections, Hair Goals, Hair Type, Get The Look, Blog, Hair Quiz. The hairspray is priced at £6.49 and has a 5-star review. Additional product information and styling tips are visible.
Screenshot of a product page from Lee Stafford's website featuring a pink Smooth & Polish Paddle Brush. The page includes the product's name, price (£10.99), reviews, and description, along with a vertical column of thumbnail images showing different angles of the product and related items.
Screenshot of a product page for Lee Stafford Grow Strong & Long Protein Treatment Styling Cream, featuring an image of a pink tube of the product, with menu options and product details on a pink-themed website.