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Cannaray

For more than six years, I worked with Cannaray to shape and evolve their tone of voice, creating compelling copy that stayed compliant in the often-tricky CBD and wellness space.

My work spanned everything from product pages to email campaigns and flows to blog content, bringing the same bright, approachable tone to every customer touchpoint.

‍ SERVICES: BLOG CONTENT | EMAIL MARKETING | ECOMMERCE CONTENT | PRODUCT PACKAGING COPY | PRESS RELEASE WRITING

Email Marketing Copy & Design

Across email campaigns and automated flows, I wrote, designed and scheduled wellness-focused content that showed how even the smallest changes can make a meaningful impact on wellbeing.

My role extended beyond content creation: I tracked campaign performance, refined audience segments and continuously iterated messaging and creative to improve click-through rates, order rates and AOV.

Following a platform migration, I also helped strengthen email deliverability, ensuring campaigns continued to reach the right audiences effectively.

Image of vegan-friendly supplements including capsules, gummies, powders, and more, with colorful labels and a headline promoting vegan wellness products.
A woman with dark hair and bangs sitting on a beige couch, holding a bottle of Wellness Gummies, surrounded by pillows.
Two hands holding cans of Can O' Rays lemon citrus soda, with one hand holding a can and the other holding a glass of soda with ice, over a pool background. Text overlay says 'Sip your way to sunshine.'
Screenshot of a newsletter about Cannaray's Gut/Brain Wellness Powder.
A woman with curly hair holding a cherry tomato near her mouth, smiling and looking to the right.

Blog & E-Commerce Website Copy

Break the Stress-Sleep Cycle

Break the Stress-Sleep Cycle

7 Soothing Tips for Muscle Recovery

7 Soothing Tips for Muscle Recovery

Your Evening Wind-Down Routine

Your Evening Wind-Down Routine

5 CBD Routines to Inspire Your Own

5 CBD Routines to Inspire Your Own

Product Packaging Copy

For the brand’s mood-enhancing scented candles and bath and body range, co-created with TV presenter and Cannaray brand ambassador Claudia Winkleman, I developed a full copy suite spanning on-pack messaging and product detail pages (PDPs).

  • A cardboard box filled with various bottles of wellness gummies. A yellow informational sign behind the bottles reads, "Hello, Sunshine! Your day just got brighter."

    Postal Boxes

  • Two hand-poured candles, one labeled "Power Up" and the other "Power Down," held in a person's hand.

    Scented Candles

  • A rustic wooden table holding skincare and personal care products including CBD bath bombs, hand rescue, and lip rescue.

    Bath & Body Range

  • A wooden bath tray featuring Cannaray's CBD Bath Melt. The background shows a bathtub filled with water, with flowers floating on the surface.

    CBD Bath Melt

“Working with Zara has been absolutely the best! She caught our tone of voice in just a couple of days and writes content that AI simply wouldn't be able to write. It's original, and her email designs are always on point.”

— Lucie Mandoul, Head of E-Commerce

Get in touch

Whether you want to boost your AI discoverability, improve email click rates or bring more personality to your brand, I'd love to help. Drop your details in the form and I’ll be in touch as soon as possible.

You can also email me: zara@zarakenyon.com