Cannaray

For more than six years, I've worked with Cannaray to shape and evolve their tone of voice, creating content that inspires people to make simple, positive changes to their health and wellbeing.

Originally launched as a CBD brand, Cannaray has grown into a broader wellness company, with at-home blood tests, supplements and everyday wellbeing products to help you reclaim control of your health.

I've supported that growth by writing and designing email campaigns and automated flows, alongside e-commerce product descriptions, launch landing pages and blog content that's both engaging and compliant.

I've also created on-pack copy for the brand's mood-enhancing scented candles and bath and body range, co-created with TV presenter and Cannaray brand ambassador Claudia Winkleman.

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SERVICES: BLOG CONTENT | EMAIL MARKETING | ECOMMERCE CONTENT | PRODUCT PACKAGING COPY | PRESS RELEASE WRITING

Email Marketing Copy & Design

Image of vegan-friendly supplements including capsules, gummies, powders, and more, with colorful labels and a headline promoting vegan wellness products.
A woman with dark hair and bangs sitting on a beige couch, holding a bottle of Wellness Gummies, surrounded by pillows.
Two hands holding cans of Can O' Rays lemon citrus soda, with one hand holding a can and the other holding a glass of soda with ice, over a pool background. Text overlay says 'Sip your way to sunshine.'
Screenshot of a newsletter about Cannaray's Gut/Brain Wellness Powder.
A woman with curly hair holding a cherry tomato near her mouth, smiling and looking to the right.

Blog & E-Commerce Website Copy

Break the Stress-Sleep Cycle

Break the Stress-Sleep Cycle

7 Soothing Tips for Muscle Recovery

7 Soothing Tips for Muscle Recovery

Your Evening Wind-Down Routine

Your Evening Wind-Down Routine

5 CBD Routines to Inspire Your Own

5 CBD Routines to Inspire Your Own

Product Packaging Copy

  • A cardboard box filled with various bottles of wellness gummies. A yellow informational sign behind the bottles reads, "Hello, Sunshine! Your day just got brighter."

    Postal Boxes

  • Two hand-poured candles, one labeled "Power Up" and the other "Power Down," held in a person's hand.

    Scented Candles

  • A rustic wooden table holding skincare and personal care products including CBD bath bombs, hand rescue, and lip rescue.

    Bath & Body Range

  • A wooden bath tray featuring Cannaray's CBD Bath Melt. The background shows a bathtub filled with water, with flowers floating on the surface.

    CBD Bath Melt

“Working with Zara has been absolutely the best! She caught our tone of voice in just a couple of days and writes content that AI simply wouldn't be able to write. It's original, and her email designs are always on point.”

— Lucie Mandoul, Head of E-Commerce

Get in touch

Whether you want to boost your AI discoverability, improve email click rates or bring more personality to your brand, I'd love to help. Drop your details in the form and I’ll be in touch as soon as possible.

You can also email me: zara@zarakenyon.com